Growth Plan

Growth Plan

How can a growth and expansion plan help the business?

Market share and penetration. Failing to expand a business’ market share over time is a certain path to its demise. Businesses that fail to grow suffer from a single commonality: cost increases. Each month, increases in operational costs eat away at the budget; and in the absence of new sources of revenue, this trend continues until the business ceases operations. Any business that is not growing is losing ground to competitors and might eventually cease to exist.

Recovering early losses. Most companies lose far more than they earn in their first years of operations. To recover these losses, the business needs to grow to a point where it can produce more revenue than it requires to repay its debts/losses and to sustain itself.

BCG Matrix

Growth/share matrix helps create strategic, long-term plans regarding investment in competitiveness and market attractiveness..

Maraca framework

Cost-benefit analysis on whether or not it’s worth expanding into a specific new market through the lenses of opportunity, traction and fit.

Diamond Strategy

Hambrick and Fredrickson’s strategy examines the elements that make up a strategy



How can a growth and expansion plan help the business?

Future risk minimization. Established businesses can always turn their sales more efficient and thereby become more liquid. Liquidity will always help company to deal with unpredictable financial situations.

Concrete revenue plans. Growth plans are customized to each business and focus heavily on revenue generation. The plan answers a simple question: How does the company plan to make money every quarter and every year?

Features

There are 4 main growth strategies for businesses:

  • Market strategy refers to how you plan to penetrate your target clientele and it’s about leveraging your current offerings.
  • Development strategy means looking into ways to break your products and services into a new market. If you can’t find the growth you want in the current market, a goal could be to expand to a new market.
  • Product strategy focuses on what new products and services you can target to your current market.
  • Diversification means expanding both your products and target markets.

“Conformity is the jailer of freedom and the enemy of growth.”

John F. Kennedy