Sales Plan

Sales Plan

A sales plan is a strategy document that helps companies achieve sales results by assigning specific strategies to each person on the sales team. It lays out a company’s plan for improving sales results in a specified period of time.

Having a sales plan helps to identify the unforeseen risks so they can be overcome, gives a benchmark of where we want to go, how we can get there, and allows us to adjust the plan as necessary, and more importantly it drives creative thinking- helps focus on the bigger picture.

Sales Forecasts

Estimates future sales by predicting the number of units a salesperson or team can sell over a certain period

Data and statistics

Used to Identify problem areas, find points of opportunity in the sales process, and validate assumptions and ideas.

CRM

Track leads, close opportunities and get accurate forecasts.


The need of a sales plan

A sales plan keeps the sales department on track, considering the details of how they must operate to hit their targets and achieve company objectives. Planning is vital for any business, especially when dealing with sales targets. Before selling a product or service, the company must outline its goals and ways to execute them. Essentially, a sales plan enables companies to mitigate problems and risks.

Features

Developing a successful sales plan requires the following steps:

  • Defining the company mission and business goals.
  • Identifying target audiences and market segments.
  • Defining the key tasks, strategies, and tactics necessary to achieve sales goals.
  • Creating a sales organization that is structured to reach targeted audiences and market segments.
  • Establishing performance standards and rewards for staff members.
  • Measurement and analysis of sales performance over time.

‘’A goal without a plan is just a wish.’’

Antoine de Saint-Exupery